TDK TRAILER – MASSIVE PRESS COVERAGE
15839
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TDK TRAILER – MASSIVE PRESS COVERAGE

About This Project

American Blu-Ray Association Case study – how to promote awareness of new HD recording media format Blu-Ray?

A unique and innovative moving European city exhibition which link the changes from the 70?s in technology alongside cultural changes to today with the advent of Blu-Ray.

General public – guided tours (15 min) 3k-5k visitors per European city for 3 years like London / Barcelona / Paris / Milan / Rome / Venice Involvement with the main Film Festival in Europe.

Retail invited partners – special tours and meetings around the trailer with local city retail groups.

 

Category
Communication, Events